About Bergsma
Personal and professional care comes first. Bergsma dental practice is a primary care institution, specialized in the measurement and manufacture of removable dental prostheses. We have done a rebranding for Bergsma. We have translated the new branding into both online and offline expressions.
We have used modern and fresh colors along with lots of white. A combination of a light main color and a darker secondary color. This way we create a good contrast and it is easy to read. The target audience is mostly 60+. That is why we have taken extra account of legibility for the typography. We have used sans serif font and placed the font size slightly larger.